Blog 5: Julie and Julia

http://www.youtube.com/watch?v=vjvJHsJD8ic

This is a trailer for the movie Julie & Julia. The opening images of this trailer is of Meryl Streep in black and white introducing herself as Julia Child followed by her catch phrase. This opening appeals to older people because it features the famous and familiar actress Meryl Streep playing Julia Child, an iconic television cook from the 1960's through the 1980's. Both of these people are familiar to this age group and therefore the trailer has grasped their attention.

The trailer then introduces that the movie will in fact have something to do with Julia Child and shows an amusing clip of Julia and her husband. A new character (played by Amy Adams, a familiar modern actress) is introduced as a "cubical worker" who has some connection with Julia Child. Another amusing clip is shown about her dissatisfaction with her job. These amusing clips lead the middle-aged viewer to believe that the movie is lighthearted and makes them want to see the film. The conflict of the new character is presented when she expresses her unhappiness with her life and the resolution is made that she could write a blog about something she loves, cooking. The trailer then states that the movie is based on two true stories. This connection with a modern day story and the familiar story of Julia Child makes the middle-aged person want to see it because they can be nostalgic and hip at the same time. Also the fact that they are true stories appeals to middle-aged viewers who usually prefer reality rather than fantasy.

The trailer continues on to show the development of both story lines with a few more amusing clips throughout. It explains that Julie is going to cook through Julia Child's cookbook and write a blog about it and depicts the life of Julia Child and her journey to becoming a "legend." The words in between the clips explain how Julia Child's work gave Julie "the recipe to change her life." This appeals to middle-aged viewers because it is inspirational and shows that something else from their lifetime has made a positive impact on the current generation. Concluding with a few more amusing clips and the older viewer is left with a happy feeling and the urge to go see Julie & Julia!